Global marketing / (Record no. 8934)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00701cam a2200193 a 4500 |
| 020 ## - ISBN | |
| International Standard Book Number | 9780131754348 (pbk. : alk. paper) |
| 020 ## - ISBN | |
| International Standard Book Number | 0131754343 (pbk. : alk. paper) |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification Number | HF1416 |
| Item Number | .K44 2008 |
| 100 1# - MAIN ENTRY--Author | |
| Personal name | Keegan, Warren J. |
| 245 10 - TITLE | |
| Title | Global marketing / |
| Statement of responsibility, etc | Warren J. Keegan, Mark C. Green. |
| 250 ## - EDITIONSTATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC.(IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J. [USA] : |
| Name of publisher, distributor, etc | Pearson/Prentice Hall, |
| Date of publication, distribution, etc | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 643 p. : |
| 500 ## - GENERALNOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT--TOPIC | |
| General subdivision | Export marketing -- Management ; |
| -- | International business enterprises -- Management ; |
| -- | Export marketing. |
| 700 1# - ADDED ENTRY--PERSONAL AUTHOR | |
| Personal Name | Green, Mark C. |
| 856 41 - URL/ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip081/2007039742.html">http://www.loc.gov/catdir/toc/ecip081/2007039742.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS(KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General circulation |
| Source of classification or shelving scheme | Not for loan | Location (home branch) | Sublocation (holding branch) | Shelving location | Date accessioned | Cost, normal purchase price | Full call number | Barcode | Cost, replacement price | Nonpublic note | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Mtito Andei Centre Library | Mtito Andei Centre Library | 15/09/2015 | 995.00 | HF1416 .K44 2008 | 2015/007432 | 1094.00 | Nzk | General circulation | Nzk |