Marketing practices and principles /
Mason, Ralph E.
Marketing practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart Husted ; contributor, Richard Lynch. - 5th ed. - New York : Glencoe Division/ McGraw-Hill, c1995. - xx, 588 p. :
ill. ; Includes index.
0070407053 0026356015
--Marketing ;--Marketing--Study and teaching.
HF5415 / .M33 1995
Marketing practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart Husted ; contributor, Richard Lynch. - 5th ed. - New York : Glencoe Division/ McGraw-Hill, c1995. - xx, 588 p. :
ill. ; Includes index.
0070407053 0026356015
--Marketing ;--Marketing--Study and teaching.
HF5415 / .M33 1995