Marketing practices and principles / (Record no. 9083)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00674pam a2200217 a 4500 |
| 020 ## - ISBN | |
| International Standard Book Number | 0070407053 |
| 020 ## - ISBN | |
| International Standard Book Number | 0026356015 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification Number | HF5415 |
| Item Number | .M33 1995 |
| 100 1# - MAIN ENTRY--Author | |
| Personal name | Mason, Ralph E. |
| 245 10 - TITLE | |
| Title | Marketing practices and principles / |
| Statement of responsibility, etc | Ralph E. Mason, Patricia Mink Rath, Stewart Husted ; contributor, Richard Lynch. |
| 250 ## - EDITIONSTATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC.(IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Glencoe Division/ McGraw-Hill, |
| Date of publication, distribution, etc | c1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 588 p. : |
| 500 ## - GENERALNOTE | |
| General note | ill. ; |
| 500 ## - GENERALNOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT--TOPIC | |
| General subdivision | Marketing ; |
| -- | Marketing--Study and teaching. |
| 700 1# - ADDED ENTRY--PERSONAL AUTHOR | |
| Personal Name | Rath, Patricia Mink. |
| 700 1# - ADDED ENTRY--PERSONAL AUTHOR | |
| Personal Name | Husted, Stewart W. |
| 700 1# - ADDED ENTRY--PERSONAL AUTHOR | |
| Personal Name | Lynch, Richard L. |
| 942 ## - ADDED ENTRY ELEMENTS(KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General circulation |
| Source of classification or shelving scheme | Not for loan | Location (home branch) | Sublocation (holding branch) | Date accessioned | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Cost, replacement price | Nonpublic note | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kitui Town Campus Library | Kitui Town Campus Library | 19/09/2015 | Donation - Books for Africa | 7300.00 | [KTI] HF 5415 .M33 1995 | 2015/006999 | 8030.00 | Nzk | General circulation | Nzk |