MARC details
000 -LEADER |
fixed length control field |
01153cam a22003134a 4500 |
001 - CONTROL NUMBER |
control field |
12651335 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20160211112347.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
020122s2003 ohua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2002019662 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0324113803 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
Seku |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5821 |
Item number |
.O34 2003 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
O'Guinn, Thomas C. |
245 10 - TITLE STATEMENT |
Title |
Advertising and integrated brand promotion / |
Statement of responsibility, etc. |
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Mason, Ohio : |
Name of publisher, distributor, etc. |
Thomson/South-Western, |
Date of publication, distribution, etc. |
c2003. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxix, 773 p. : |
Other physical details |
col. ill. ; |
Dimensions |
29 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising media planning. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Allen, Chris T. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Semenik, Richard J. |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1514/2002019662-b.html">http://www.loc.gov/catdir/enhancements/fy1514/2002019662-b.html</a> |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1514/2002019662-d.html">http://www.loc.gov/catdir/enhancements/fy1514/2002019662-d.html</a> |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents only |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1514/2002019662-t.html">http://www.loc.gov/catdir/enhancements/fy1514/2002019662-t.html</a> |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Library of Congress Classification |
Koha item type |
General circulation |