Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
Material type: TextPublication details: Mason, Ohio : Thomson/South-Western, c2003.Edition: 3rd edDescription: xxxix, 773 p. : col. ill. ; 29 cmISBN:- 0324113803
- HF 5821 .O34 2003
Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
---|---|---|---|---|---|---|---|
General circulation | Mtito Andei Centre Library General Stacks | HF 5821 .O34 2003 (Browse shelf(Opens below)) | Available | res | 2016/014438 |
Includes bibliographical references and indexes.
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