Customer behavior : consumer behavior & beyond / Jagdish N. Sheth, Banwari Mittal, Bruce Newman.
Material type:
TextPublication details: Fort Worth, TX : Dryden Press, 1999.Description: xxxii, 800 pISBN: - 003098016X (pbk.)
- HF5415.32 .S54 1999
| Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
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Kitui Town Campus Library General Stacks | HF5415.32 .S54 1999 (Browse shelf(Opens below)) | Available | Nzk | 2015/002850 |
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| HF 5415.153 .C7 2008 New products management / | HF 5415.153 .C7 2008 New products management / | HF 5415.2 .M38 2004 Marketing research essentials / | HF5415.32 .S54 1999 Customer behavior : | HF 5415.32 .S6 2011 Consumer behaviour : | HF 5415.32 .S6 2011 Consumer behaviour : | HF 5415.32 .S6 2011 Consumer behaviour : |
Includes glossary and index.
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