Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.
Material type: TextSeries: Irwin series in marketingPublication details: Chicago : Irwin, c1995.Edition: 3rd edDescription: xxii, 762 p. : ill. (som col.), col. maps ; 29 cmISBN:- 0256136963
- 0256136971 (international students ed.)
- Introduction to advertising & promotion [Cover title]
- HF 5823 .B4 1995
Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
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General circulation | Wote Campus Library General Stacks | HF 5823 .B4 1995 (Browse shelf(Opens below)) | Available | JTH | 2015/007412 |
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HF5726 .W75 1999 Streetwise business letters : | HF 5821 .B6 1986 Contemporary advertising / | HF 5821 .R66 1996 Advertising communications & promotion management / | HF 5823 .B4 1995 Introduction to advertising and promotion : | HF 5823 .P8 2011 Which ad pulled best? : | HF 5823 .P8 2011 Which ad pulled best? : | HF 5823 .P8 2011 Which ad pulled best? : |
Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.
Includes bibliographical references (p. 721-738) and indexes.
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