Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

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TextPublication details: Mason, Ohio : Thomson/South-Western, c2003.Edition: 3rd edDescription: xxxix, 773 p. : col. ill. ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
General circulation	Mtito Andei Centre Library General Stacks	HF 5821 .O34 2003 (Browse shelf(Opens below))	Available	res		2016/014438

Includes bibliographical references and indexes.

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