South Eastern Kenya University

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Business-to-business marketing / Ross Brennan, Louise Canning and Raymond McDowell.

By: Contributor(s): Material type: TextTextSeries: Advanced marketing seriesPublication details: London ; SAGE, 2011.Edition: 2nd edDescription: xxi, 386 p. : illISBN:
  • 9781849201551 (hbk.)
  • 9781849201568 (pbk.)
Subject(s): LOC classification:
  • HF 5415.1263 .B7 2011
Summary: This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
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Holdings
Item type Current library Call number Status Date due Barcode
General circulation General circulation Kitui Town Campus Library General Stacks [KTI] HF 5415 .B7 2011 (Browse shelf(Opens below)) Available 2018/020294

Includes bibliographical references and index.

This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.

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