South Eastern Kenya University

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1.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2010
Availability: Items available for loan: Main Campus Library (1)Call number: HF 5415.33.U6 H3 2010.

2.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by
Edition: 8th ed.
Material type: Text Text
Publication details: Boston: McGraw-Hill, 2000
Availability: Items available for loan: Wote Campus Library (1)Call number: HF 5415.33 .U6H38 2000.

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Kitui, Kenya.
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library@seku.ac.ke