Social media audit:
Gattiker, Urs E.
Social media audit measure for impact / [electronic resource] : Urs E. Gattiker. - New York : Springer, c2013.
Includes index. Introduction -- Cost analysis: idtentifying direct and indirect social media costs -- Preparing for the social media audit -- Scope and focus of the social media asudit -- Development and management of the process -- Governance, compliance and maintenance of the process -- Evaluating the process : quality assurance -- Continuous improvement -- Conclusions.
9781461436027 1461436028
--Auditing.
HM742 / .G37 2013
Social media audit measure for impact / [electronic resource] : Urs E. Gattiker. - New York : Springer, c2013.
Includes index. Introduction -- Cost analysis: idtentifying direct and indirect social media costs -- Preparing for the social media audit -- Scope and focus of the social media asudit -- Development and management of the process -- Governance, compliance and maintenance of the process -- Evaluating the process : quality assurance -- Continuous improvement -- Conclusions.
9781461436027 1461436028
--Auditing.
HM742 / .G37 2013