Social media audit [electronic resource] : measure for impact / Urs E. Gattiker.
Material type:
TextPublication details: New York : Springer, c2013.ISBN: - 9781461436027
- 1461436028
- HM742 .G37 2013
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
General circulation
|
Main Campus Library General Stacks | HM742 .G37 2013 (Browse shelf(Opens below)) | Available | 2016/017777 |
Includes index.
Introduction -- Cost analysis: idtentifying direct and indirect social media costs -- Preparing for the social media audit -- Scope and focus of the social media asudit -- Development and management of the process -- Governance, compliance and maintenance of the process -- Evaluating the process : quality assurance -- Continuous improvement -- Conclusions.
There are no comments on this title.