Basic marketing :
Perreault, William D.
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 17th ed. - Boston : McGraw-Hill Irwin, c2009. - xxxvii, 758 [34] p. :
Includes indexes.
9780073381053 (alk. paper) 0073381055 (alk. paper)
--Management.
[MKS] HF 5415.13 / .M369 2009
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 17th ed. - Boston : McGraw-Hill Irwin, c2009. - xxxvii, 758 [34] p. :
Includes indexes.
9780073381053 (alk. paper) 0073381055 (alk. paper)
--Management.
[MKS] HF 5415.13 / .M369 2009