Basic marketing : (Record no. 14999)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00708cam a22002054a 4500 |
| 020 ## - ISBN | |
| International Standard Book Number | 9780073381053 (alk. paper) |
| 020 ## - ISBN | |
| International Standard Book Number | 0073381055 (alk. paper) |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification Number | [MKS] HF 5415.13 |
| Item Number | .M369 2009 |
| 100 1# - MAIN ENTRY--Author | |
| Personal name | Perreault, William D. |
| 245 10 - TITLE | |
| Title | Basic marketing : |
| Remainder of title | a marketing strategy planning approach / |
| Statement of responsibility, etc | William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. |
| 250 ## - EDITIONSTATEMENT | |
| Edition statement | 17th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC.(IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | McGraw-Hill Irwin, |
| Date of publication, distribution, etc | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvii, 758 [34] p. : |
| 500 ## - GENERALNOTE | |
| General note | Includes indexes. |
| 650 #0 - SUBJECT--TOPIC | |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL AUTHOR | |
| Personal Name | Cannon, Joseph P., |
| 700 1# - ADDED ENTRY--PERSONAL AUTHOR | |
| Personal Name | McCarthy, E. Jerome |
| 856 41 - URL/ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip0825/2008034958.html">http://www.loc.gov/catdir/toc/ecip0825/2008034958.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS(KOHA) | |
| Koha item type | General circulation |
| Source of classification or shelving scheme | Library of Congress Classification |
| Source of classification or shelving scheme | Not for loan | Location (home branch) | Sublocation (holding branch) | Date accessioned | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Cost, replacement price | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kitui Town Campus Library | Kitui Town Campus Library | 02/06/2016 | Donation | 5500.00 | HF 5415.13 .M369 2009 | 2024/027896 | 6000.00 | General circulation | JM |