Marketing management :
Mullins, John W.
Marketing management/ a strategic decision- making approach John W. Mullins; Orville C. Walker Jr.; Harper W. Boyd Jr.; Jean-Claude Larreche - 5th ed. - New York: McGraw-Hill/Irwin, 2005. - xxiv, 520p.:
Includes table of contents and index.
139780071111690
--Marketing management.
HF5415013 / .M845 2005
Marketing management/ a strategic decision- making approach John W. Mullins; Orville C. Walker Jr.; Harper W. Boyd Jr.; Jean-Claude Larreche - 5th ed. - New York: McGraw-Hill/Irwin, 2005. - xxiv, 520p.:
Includes table of contents and index.
139780071111690
--Marketing management.
HF5415013 / .M845 2005