Marketing management : (Record no. 3084)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00579nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 139780071111690 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415013 |
| Item number | .M845 2005 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mullins, John W. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management/ |
| Remainder of title | a strategic decision- making approach |
| Statement of responsibility, etc. | John W. Mullins; Orville C. Walker Jr.; Harper W. Boyd Jr.; Jean-Claude Larreche |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 520p.: |
| 500 ## - GENERAL NOTE | |
| General note | Includes table of contents and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Form subdivision | Marketing management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Orville C. Jr. et al. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kitui Town Campus Library | Kitui Town Campus Library | General Stacks | 05/09/2014 | Donation | HF 5415.13 M3 2005 | 2017/020232 | 05/09/2014 | General circulation | ||||||||
| Library of Congress Classification | Main Campus Library | Main Campus Library | General Stacks | 05/09/2014 | purchase | 1000.00 | HF 5415.13 M3 2005 | 2017/020231 | 05/09/2014 | 1200.00 | General circulation | CM |