South Eastern Kenya University

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Friends, followers, and the future : how social media are changing politics, threatening big brands, and killing traditional media / Rory O'Connor.

By: Material type: TextTextDescription: 285 p. ; 18 cmISBN:
  • 9780872865563 (pbk.)
  • 0872865568 (pbk.)
Subject(s): LOC classification:
  • HM 742 .O26 2012
Online resources:
Contents:
Introduction: word of mouse -- The rise of social media -- Brands, cesspools, and credibility -- Can brands be trusted? -- The Facebook decade: F8=Fate? -- The death of privacy -- The YouTube effect : 48 hours every minute -- Twitter : news no longer breaks, it tweets -- Google loses its buzz -- The new breed of media researchers -- Public displays of connection -- Politics 2.0 -- The daily me vs. the daily we -- The state of the media & the death of brands -- Politics 3.0 -- Conclusion: the feed is your friend -- Acknowledgments -- About the author.
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Holdings
Item type Current library Call number Status Notes Date due Barcode
General circulation General circulation SEHSS - Library General Stacks [EHS] HM 742 .O26 2012 (Browse shelf(Opens below)) Available A.K. 2016/018322

Introduction: word of mouse -- The rise of social media -- Brands, cesspools, and credibility -- Can brands be trusted? -- The Facebook decade: F8=Fate? -- The death of privacy -- The YouTube effect : 48 hours every minute -- Twitter : news no longer breaks, it tweets -- Google loses its buzz -- The new breed of media researchers -- Public displays of connection -- Politics 2.0 -- The daily me vs. the daily we -- The state of the media & the death of brands -- Politics 3.0 -- Conclusion: the feed is your friend -- Acknowledgments -- About the author.

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