Marketing research essentials
McDaniel, Carl D.
Marketing research essentials Carl McDaniel Jr., Roger Gates. - 4th ed. - Hoboken, NJ : J. Wiley, c2004. - xxv, 420, 14, 8, 11 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)
"SPSS student version 11.0 for Windows"--CD-ROM.
Includes bibliographical references (p. 8-14 of the 3rd group) and index.
System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.
0471448451
2003269698
Marketing research.
HF 5415.2 / .M38 2004
Marketing research essentials Carl McDaniel Jr., Roger Gates. - 4th ed. - Hoboken, NJ : J. Wiley, c2004. - xxv, 420, 14, 8, 11 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)
"SPSS student version 11.0 for Windows"--CD-ROM.
Includes bibliographical references (p. 8-14 of the 3rd group) and index.
System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.
0471448451
2003269698
Marketing research.
HF 5415.2 / .M38 2004