Marketing research essentials Carl McDaniel Jr., Roger Gates.

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TextPublication details: Hoboken, NJ : J. Wiley, c2004.Edition: 4th edDescription: xxv, 420, 14, 8, 11 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

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"SPSS student version 11.0 for Windows"--CD-ROM.

Includes bibliographical references (p. 8-14 of the 3rd group) and index.

System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.

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