Marketing research essentials (Record no. 4926)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01143cam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13214680 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150702100213.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030527s2004 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2003269698 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471448451 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SEKU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.2 |
| Item number | .M38 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl D. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research essentials |
| Statement of responsibility, etc. | Carl McDaniel Jr., Roger Gates. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Hoboken, NJ : |
| Name of publisher, distributor, etc. | J. Wiley, |
| Date of publication, distribution, etc. | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 420, 14, 8, 11 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. + |
| Accompanying material | 1 CD-ROM (4 3/4 in.) |
| 500 ## - GENERAL NOTE | |
| General note | "SPSS student version 11.0 for Windows"--CD-ROM. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 8-14 of the 3rd group) and index. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gates, Roger H., |
| Dates associated with a name | 1942- |
| 730 02 - ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | SPSS for Windows. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/wiley032/2003269698.html">http://www.loc.gov/catdir/toc/wiley032/2003269698.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0615/2003269698-d.html">http://www.loc.gov/catdir/enhancements/fy0615/2003269698-d.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General circulation |
No items available.