South Eastern Kenya University

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Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.

By: Material type: TextTextPublication details: London : SAGE Publications, 2011.Edition: 2nd edDescription: 401 p. : illISBN:
  • 9781412979900 (pbk.)
Subject(s): LOC classification:
  • HF 5415.32 .M66 2011
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Holdings
Item type Current library Call number Status Date due Barcode
General circulation General circulation Main Campus Library General Stacks HF 5415.32 .M66 2011 (Browse shelf(Opens below)) Available 2018/020586
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HF 5415.2 .T8 1987 Marketing research : HF 5415.2 .Z5 1997 Exploring marketing research : HF 5415.3 .W3 Consumer Behavior: HF 5415.32 .M66 2011 Consumer behavior and culture : HF 5415.32 .S3 2010 Consumer behaviour : HF 5415.32 .S6 2011 Consumer behaviour : HF 5415.32 .S6 2011 Consumer behaviour :

Includes bibliographical references and index.

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