South Eastern Kenya University

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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : McGraw-Hill, 2005.Edition: 15th edDescription: xli, 793 [22] pISBN:
  • 0072525231 (alk. paper : hbk.)
  • 9780072947038 (hbk.)
Subject(s): LOC classification:
  • HF5415.13 .M369 2005
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Holdings
Item type Current library Call number Status Notes Date due Barcode
General circulation General circulation Kitui Town Campus Library General Stacks [KTI] HF 5415.13 .P4 2005 (Browse shelf(Opens below)) Available PM 003175
General circulation General circulation Kitui Town Campus Library General Stacks HF 5415.13 .P4 2005 (Browse shelf(Opens below)) Available dm 008953
General circulation General circulation Main Campus Library General Stacks HF 5415.13 .P4 2005 (Browse shelf(Opens below)) Available 2015/005215
General circulation General circulation Main Campus Library General Stacks HF 5415.13 .P4 2005 (Browse shelf(Opens below)) Available JT 2016/012107
General circulation General circulation Main Campus Library General Stacks HF 5415.13 .P4 2005 (Browse shelf(Opens below)) Available CM 2016/012106
Browsing Kitui Town Campus Library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
HF5415.12 .H36 2000 Principles of internet marketing / HF 5415.13 .C4 2007 Supply chain management : HF 5415.13 .C4 2010 Supply chain management : HF 5415.13 .P4 2005 Basic marketing : HF 5415.13 .P4 2009 Basic marketing : HF 5415.13 .P47 2009 Learning Aid for use with Basic Marketing: HF 5415.13 .P48 2008 A preface to marketing management /

McCarthy's name appears first on the earlier edition.

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