Strategic marketing management cases and applications / David W. Cravens, Charles W. Lamb, Jr.
Material type:
TextPublication details: Homewood, IL : Irwin, 1990.Edition: 3rd edDescription: xviii, 742 pISBN: - 025607898X
- HF5415 .C69 1990
| Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
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General circulation
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Kitui Town Campus Library General Stacks | HF5415 .C69 1990 (Browse shelf(Opens below)) | Available | Nzk | 2015/002589 |
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| HF 5387 .N3 Gateway Secondary Revision : | HF5415 .B44 1992 Marketing / | HF 5415 .B8 Pearson custom business resources/ | HF5415 .C69 1990 Strategic marketing management: cases and applications / | HF 5415 .H3 Marketing : | HF5415 .K4 2009 Marketing : | HF5415 .K4 2009 Marketing : |
Rev. ed. of: Strategic marketing cases and applications. 2nd ed. 1986.
Includes index.
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