Key account management : learning from supplier and customer perspectives / Malcolm McDonald and Beth Rogers.
Material type: TextPublication details: Oxford ; Boston : Butterworth-Heinemann, 1998.Description: xvi, 194 pISBN:- 075063278X
- HF5438.8.K48 M35 1998
Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
---|---|---|---|---|---|---|---|
General circulation | Main Campus Library General Stacks | HG 1160 .M33 (Browse shelf(Opens below)) | Available | CM | 2019/021587 | ||
General circulation | Main Campus Library General Stacks | HG 1160 .M33 (Browse shelf(Opens below)) | Available | CM | 2019/021586 |
"Published in association with The Chartered Institute of Marketing."
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