Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 17th edDescription: xxxvii, 758 [34] pISBN: - 9780073381053 (alk. paper)
- 0073381055 (alk. paper)
- [MKS] HF 5415.13 .M369 2009
| Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
General circulation
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Kitui Town Campus Library | HF 5415.13 .M369 2009 (Browse shelf(Opens below)) | Available | JM | 2024/027896 |
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| HF 5415.13 M3 2005 Marketing management : | HF 5415.13 .M35 Marketing strategies / | HF 5415.13 M36 Basic marketing, a marketing strategy planning approach : | HF 5415.13 .M369 2009 Basic marketing : | HF 5415.13 .M8 2008 Marketing management : | HF 5415.13 .P38 2008 A preface to marketing management / | HF 5415.13 .P38 2008 A preface to marketing management / |
Includes indexes.
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